DEI Crusader Accuses Harley Davidson of Being “Woke”

Anti-woke crusader Robby Starbucks took to Twitter yesterday to expose what he calls the “woke” agenda of Harley Davidson. The thread gained momentum quickly garnering roughly 3,000 responses and 20,000 retweets. 

“Harley Davidson has been one of the most beloved brands in America… but they’ve gone totally woke,” Starbucks posted on Twitter (“X”) Tuesday.

Starbucks is now organizing a campaign against Harley Davidson like he has done previously with Tractor Supply and John Deere. 

Harley Davidson has been a brand that was synonymous with freedom, independence, and good old fashioned American values. From the Wrecking Crew racers to movies like Easy Rider, they represented fearlessness and strength.

But Starbuck feels they have abandoned those attributes by implementing a long list of DEI policies. 

Below is a list of what Starbuck has found in his research. 

• Open support for “the equality act” which would allow men into girl’s bathrooms, sports and locker-rooms.
• Funding an all ages pride event that featured a ‘rage room’ next to drag queen story time.
• Trained 1,800 employees on how to become LGBTQ+ allies.
• Sponsored LGBTQ+ Entrepreneur Bootcamp.
• Made February and March ‘Months of Inclusion’ because apparently Pride Month isn’t enough.
• Donated millions to United Way who made the ‘United For Equity’ program where they promote Ibram Kendi, the the author of ‘Anti-Racist Baby’, “Awake to Woke to Work”, a podcast on the concept of “Whiteness”, woke activist Robin DiAngelo, bigotry against Christians who supposedly have “Christian Privilege” and more.
• Openly working to have less white suppliers, dealers and employees.
• Supports the Pennsylvania Youth Congress, which helped create Gender Neutral licenses in Pittsburgh.
• Hosted LGBTQ+ events at the corporate office.
• Celebrated their legal dept taking a woke 21 day racial equity and literacy challenge which included speeches like ‘Black Panthers, White Lies’, a BLM speech and Ta-Nehisi Coates ‘Case for Reparations’. 
• Implemented LGBTQ+ & race based identity employee resource groups in the company.

It’s time to expose Harley Davidson.@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.

Here’s some of what we found:

• Openly supports “the equality act” which would allow men into girl’s… pic.twitter.com/15kPUy8WVY

— Robby Starbuck (@robbystarbuck) July 23, 2024

“To put it mildly, Harley Davidson seems to have forgotten who their core customers are,” Starbuck said in the Tweet.

“My goal with this reporting is never destruction. My goal is to inform consumers about the values major companies are adopting so they can make choices about what they’re willing to support. That’s not cancel culture, it’s capitalism,” he said.

Starbuck also provided contact info for Harley Davidson so potential or existing customers can voice their opinions on these policies. 

The responses to the Tweet were largely against these DEI policies with many consumers stating they would boycott Harley Davidson. 

In a surprising twist, Harley Davidson will be removing its DEI policies. On August 19, 2024 they announced on Twitter they would roll-back their initiatives due to the community response.